Recently, in the footwear industry especially the increase in the footwear market widely circulated the slogan "looking for an expert feeling a bit", from the nike air max 95 brand. He Dong simple explanation of this ad saying: the Nike selling point in a "high", a tall, smart, high, high level, high feeling a bit, is to remind, implying that Nike products maker, the wearer whether image, or wisdom, virtue, ability, power, status and other than the average person, and thus their life with more powerful, precious, wonderful and brilliant, contains a person to work their own high standards, no matter what upwards, to transcend, the pursuit of success and perfect life attitude and life form.
nike air max 1 before the advertising language has a "stealth increased, the appearance of smooth with" and "quality, comfort, we do better" two. From before "invisible heightening, appearance smooth with" and "quality,http://www.nikeairmaxuk2012k.com/ comfort, we do better" to now "looking for an expert point feeling", advertising language variation, is derived from the Nike brand culture from functional appeal to emotion demand leap.
He Dong told the story, cheap nike air max 90 as domestic shoes first brand, is on my own. During birth, survival, growth stage, Nike brand just entering the market, just accept consumer review, soon to face now follow a competitor, to open the Nike brand awareness, must be in the shortest possible time, transfer to the outside world to give consumers the value and profit, "invisible heightening, appearance smooth with" and "quality, comfort, we do better" to adapt to the need, you can directly see what Nike product function.
http://www.nikeairmaxuk2012k.com/
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