Today, the London Olympic Games will give the Chinese sports industry new development opportunity? To this one viewpoint, the industry is not optimistic. In the case of cheap nike air max,http://www.nikeairmaxuk2012.com/ its semi-annual report 2011 show, the Nike brand of international market sales revenues accounted for only 1.7%.Thus, on the London Olympic Games for its overseas sales can play a stimulating effect is very limited.
In the nike air max industry insiders, Olympic Games effect will be, and that this effect is more reflected in taking the chance of the Olympic Games to clear inventory, store structure adjustment. However, static channel strategy Zhang Wenlong thinks, to Chinese sports brand, this is an international big opportunity, but also the domestic market to drive Nike.
Not only that, but also to change the image of the nike air max 1 brand, let the people of China brand no longer stay in the copycat, quality is not high, but can in the European market to show Nike brand of excellent quality and price advantage.
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